Normcore: Go Bland or Go Home


Since I dropped 'normcore' in my last post, I feel like I should elaborate.  It's annoying that I have to talk about the thing everyone's talking about, even though that doesn't make me feel like a special snowflake.  But the subject at hand is about a backlash against special snowflakes, a sartorial one. The very heart of hipsterdom is about vomit-y keywords like 'authenticity' and 'rare' and 'bespoke' so...what's the opposite of that? Yeah. Vfiles has a good gallery going, and this NY mag article goes pretty in-depth, so you can nerd out and pick up the details of how to werk your mom's fleece/ dad's Penney's jeans.  


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