Ever think about what's underneath our clothes? (don't be dirty now!) I'm talking about the psychology of fashion. If you're a nerd like me who also loves to play dress up, you'll enjoy this article , which gives a nice little snippet about 'enclothed cognition,' or in plain english, how what you wear affects your mood, sense of self, etc. Needless to say, color plays a big role. Fashion theory and analysis is an oft-overlooked field that offers important insight into our human psychology-- I highly recommend checking out Fashion Theory: The Journal of Dress, Body and Culture if you're into digging deeper.
Check out the rest of the Not Just A Label website where this article is published, too-- lots of cool new designers to drool over! Here's a fave of mine: